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Campaign for Flowerbx. Art Direction by Hingston Studio, London

Flowerbx

Redefining Floristry

  • Art Direction
  • Brand Identity
  • Packaging
  • Web Design

Flowerbx is the premium online luxury flower service, delivering fresh market flowers straight from the source. A disrupter in the category, the brand’s unique proposition focused on the visual strength and purity of a single bloom, eschewing the traditional mixed bouquet commonly offered online.

Working closely with the founders, HS was commissioned to deliver a complete visual identity for launch. Initiated through wordmark, supporting icon, packaging, livery of the delivery vehicles and website.

HS also defined the art direction of all still life photography, establishing a distinctive visual language that was entirely unique in the floristry sector.

Logo for Flowerbx. Brand Identity and Campaign by Hingston Studio, London
Packaging for Flowerbx. Brand Identity and Campaign by Hingston Studio, London
Packaging for Flowerbx. Brand Identity and Campaign by Hingston Studio, London
Campaign for Flowerbx. Art Direction by Hingston Studio, London
Campaign for Flowerbx. Art Direction by Hingston Studio, London
Campaign for Flowerbx. Art Direction by Hingston Studio, London
Campaign for Flowerbx. Art Direction by Hingston Studio, London
Campaign for Flowerbx. Art Direction by Hingston Studio, London
Van for Flowerbx. Brand Identity and Campaign by Hingston Studio, London