Rolls-Royce Motor Cars
A Digital Brand Story
- Art Direction
- Brand Identity
- CGI / Animation
- Digital Design
- Strategy
The House of Rolls-Royce is a new communications platform, developed to bring to life the stories, the legacy and the vision that characterises this iconic brand. HS was commissioned to develop this exciting new initiative, defining a new visual language for Rolls-Royce.
Working closely with the RR brand team, Hingston created a series of four short films – each instalment presented a different chapter in the Rolls Royce story and its extraordinary world. From the inception of the The Spirit of Ecstasy – one of the most celebrated stories in motoring history, to the future brand vision and the exclusive showcase of 103EX concept model. Every chapter – historic, contemporary or future facing was told through a contemporary lens – defining an entirely new storytelling approach for the brand, thus allowing them to reach a new, younger audience.
Every chapter was conceived, written, designed and directed by Hingston.
Chapter 4: Lexicon of Rolls-Royce
Created by: Hingston Studio
Director: Tom Hingston
Narrator: Helen Anker
Animation and VFX: Markus Lehtonen and Yusuke Murakami at Hingston Studio and Duncan Horn at Nineteen-Twenty
Production Supervisor: Ben Porter at RSA Films
Colourist: Kai Van Beers at Nineteen-Twenty
Music Score: Tamber Studio
Sound Design and Mastering: 750MPH
Chapter 3: A Vision Beyond Time
Created by: Hingston Studio
Director: Tom Hingston
Narrator: Helen Anker
DoP: Tim Green
Producer: RSA Films
3D Car Sequence: Nineteen-Twenty
103EX Sequence Editor: Owen Oppenheimer|
Editor: Hingston Studio
Grading: Glassworks
Music Score: Tamber Studio
Sound Design and Mix: 750MPH
Graphics, Animation and Post: Markus Lehtonen at Hingston Studio
Chapter 2: Goodwood – The Home of Rolls-Royce
Created by: Hingston Studio
Director: Tom Hingston
Narrator: Kate Winslet
DoP: Jan Richter-Friis
Producer: RSA Films
3D Car Sequence: Nineteen-Twenty
Editor: Hingston Studio
Hand Sequence Editor: Owen Oppenheimer
Grading: Glassworks
Music Score: Tamber Studio
Sound Design: 750MPH
Graphics, Animation and Post: Yusuke Murakami at Hingston Studio
Chapter 1: The Spirit of Ecstasy
Created by: Hingston Studio
Director: Tom Hingston
Narrator: Kate Winslet
DoP: Tim Green
Producer: RSA Films
2nd Unit: Josh Williams
3D Particle Sequence: Glassworks
Editor: Hingston Studio
Music Score: Tamber Studio
Sound Design: 750MPH
Graphics, Animation and Post: Yusuke Murakami, Markus Lehtonen and Aislinn Clifford at Hingston Studio
Grading: Glassworks
Dance Sequence:
Choreographer: Natricia Bernard
Motion Capture: Imaginarium
Editor: Owen Oppenheimer
Portrait Sequence:
3D Scanning: Sample and Hold
Hair and Make Up: Bev Pond-Jones
Wardrobe: Esther Rouah
