Sky & Peacock

HS designed the visual identity and opening title sequence for this exciting new show.

With its thrilling cat-and-mouse plot and the iconic ‘The Hunter, Hunted’ tagline, this new 10–part TV adaptation is based on the seminal novel by Frederick Forsyth and subsequent award-winning 1973 film from Universal Pictures. This dynamic, shifting perspective sits at the heart of our sequence.

Taking the word ‘Jackal’ as our primary element, we deconstructed the individual letterforms – spliced, fractured and distorted – these isolated fragments drift through the frame, forming a sequence of moving apertures, that reveal glimpses into the world of ‘Jackal’. Playing with this graphic device allows us to continually shift perspective – who is hiding from (or hunting) whom.

Fleeting glimpses of the lead protagonists build a sense of tension and intrigue – like a moving jigsaw puzzle, the fragments gradually converge to reveal the main title. A distinctive graphic language, which draws on 70’s cinema, the sequence evokes a noir world of thriller and espionage, presented through a contemporary lens.

Working with the Celeste track, ‘This Is Who I Am’, we established a visual synergy with the score – the onscreen geometry responding to the strings, their exact movement precisely choregraphed to the vocals and musical arrangement.

The final sequence features footage from the show, mixed with portraiture of the lead cast members, directed and shot by HS.